Biography:
Santanu Purohit, an engineering graduate in instrumentation and electronics with an MBA in marketing, has more than 24 years of experience in India's downstream oil and gas industry. He has five years of experience in research in Service Marketing with the University of Petroleum & Energy Studies, Dehradun, India. He is pursuing his doctoral research in Petro Retail in the field of inclusion of technology in services towards better efficiency and enhanced customer experience. He has published 22 research papers in various National & International Journals. He won "The International Scientist Awards on Engineering, Science and Medicine" as the "Best Researcher Award" in 2022. He was also awarded the "International Best Researcher Award" in Management by " ISSN International Science & Technology Awards and Congress 2022" for his published paper titled "Leveraging IoT and AI for Delivering tailor-made customer experiences in Indian Petro Retailing". He has also presented papers at 5 Academic international academic conferences and also in India Energy Week 2023 7 ADIPEC 2023.
Title : Consumer experience v/s expectations in the digital era in downstream oil & gas industry in India
Title : Digital transformation – Usage of technologies for efficiency and effectivity – A fuel retail success story