Barbara Diaz

Biography:

As Marketing Manager, Barbara defines and oversees the company’s strategic communication plan, focusing on product promotion, market positioning and brand consistency. She coordinates marketing activities and external partnerships, supporting the launch and promotion of Automa’s solutions through trade fairs, industry events and targeted materials, ensuring clear and consistent messaging. She leads lead generation and business development initiatives, working closely with sales to develop qualified opportunities. Through market and competitor analysis, she identifies industry needs and emerging trends, translating them into practical actions. Barbara also supports the commercial team, connecting customer expectations with internal teams to strengthen and evolve Automa’s solutions